A new advertising study from Adobe found that Facebook brand engagement – defined as likes, comments and shares – has grown 896% on a year-over-year basis. Could this be because of all the terrorists seeking friends on Facebook? We doubt they’re one of the 13,554 people “liking” Abercrombie & Fitch models in Munich. The real reason behind the engagement explosion, according to Adobe, is the introduction of Facebook Timeline – the very thing Facebook marketers hated when it was first introduced.
Adobe’s latest Digital Index report shows that mobile users now account for nearly 25% of all Facebook engagement, a 400% increase from the period prior to the Timeline introduction. Along with the mobile growth of Facebook engagement also came an increase in mobile marketing gains. One in five paid search clicks came from a tablet or smartphone, with iOS conversion rates nearly double that of Android users, according to Adobe’s statistics. Based on these numbers, Adobe recommends that Facebook marketers focus on search spending for iOS by tailoring campaigns to the operating system.
“Mobile and social continue to play key roles in digital marketing growth. Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook’s platform changes to reach customers in a more personalized way,” said Adobe’s senior vice president of media and advertising solutions, David Karnstedt. ”By strategically adding these elements, marketers exponentially increase their overall return on investments (ROI) and can then accurately attribute value to each channel.”
So how can you take advantage of this Facebook engagement? Check out our top pick this week from Entrepreneur Magazine, which provides 6 tips for small-business Facebook advertising.
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Facebook Marketing/Advertising News – Best of the Week
Facebook Advertising: The Fundamentals for Small-Business Owners, Entrepreneur Magazine
There are a few fundamentals that you must know before you begin spending your hard-earned cash advertising your business on Facebook. These terms and definitions are so important that you really should understand them comfortably and completely before giving Facebook your credit card and telling them to have at it. Here are six terms you’ll want to get familiar with before embarking on a Facebook advertising campaign. >>Read More
Facebook Marketing: It’s Time To Pay The Price, Sean Clark
Facebook Marketing by Gender: Men Are Cheap!, FBPPC.com
Facebook Advertising/Marketing Best Practices
[GUIDE] 12 Awesome Facebook Marketing Campaigns, Constant Contact
5 rules for marketing your app on Facebook, iMedia Connection
10 Ways to Grow Your Facebook Following, Social Media Examiner
From Facebook Advanced
5 Creative & Easy Ways to Increase Fan Engagement with Photos, Brian Zuercher
Social Media Marketing Bootcamp, from MediaBistro
October 18 – December 13, 2012, Online
Looking for ways to take your Facebook page to the next level? This interactive online workshop will help Page managers and marketers brush up on their skills and learn new tips and tricks for Facebook marketing. The event will feature live guest speakers (via video), along with interactive Q&A sessions. There will also be how-to demonstrations. All of these sessions will be available to registered users at any time. Participants can join discussion boards to ask questions, share resources, and make connections. Marketers can also gain one-on-one feedback from experts on strategic projects as well as participate in industry-specific discussion groups for restaurant, higher education, and entertainment businesses. Register today!
AllFacebook Marketing Conference, from MediaBistro
December 4-5, 2012, New York City
Get an inside look at Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. Packed with case studies and real-world perspectives, AllFacebook Marketing Conference offers attendees a deep analysis of the latest Facebook tools, apps, demographics, research and advertising trends. How are brands measuring ROI in the post-IPO Facebook? Are we entering an era of consolidation in the social media ad buying world? Register before November 15 and save!