Facebook Advanced AUTHOR-ity: Facebook Marketing Week in Review

Facebook marketing tipsAs you head into the Labor Day Weekend, we’ve got a slew of great Facebook marketing tips for you to chew on. Whether you’re looking to generate more Facebook leads, want to run a Facebook contest, or want to improve the way your brand’s Page looks, we’ve got it all here in our weekly roundup of the best Facebook marketing tips and news of the week.


Facebook Marketing News – Best of the Week

7 Ways to Dress Up Your Company’s Facebook Page, PC World

Facebook can be a great marketing tool and communications outlet, but there is only so much that you can say in brief status updates and plain-text fields on your About page. If you really want to put Facebook to work for your business, you’ll need to explore the option of adding tabs—clickable images of extra pages—to your profile. Done creatively, tabs encourage visitor engagement and showcase your content. They let you post quizzes and polls, and they can display your content from other social networks, such as Twitter and Pinterest.

If you lack the coding skills to create custom tabs using Facebook’s development platform, the following Facebook apps can help. Some enable you to apply fully customized Web pages as additional tabs—a great way to add content about your products, services, and company culture.>>Read More


Organic content powering next generation of Facebook marketing, Brafton.com

Facebook shows off the size of its News Feed ads, Inside Facebook

What is a Facebook “like” worth to a brand?, Biz Journal

Reduced Estimate for Facebook Ad Revenues, eMarketer

Why Brands Look Like People on Facebook, Ad Age


Facebook Best Practices

3 Types of Facebook Marketing Content Mistakes to Avoid, Jeff Bullas

Facebook Marketing Mistakes: What to Avoid and Why, Social Media Examiner

Making an Edge: Facebook Marketing Guide, All Things SEO

9 Tips for Running Successful Facebook Contests, Social Media Examiner

Facebook Marketing Cheat Sheet, Connection Cafe

3 Ways to Generate Better Leads on Facebook, Entrepreneur.com

5 New Ways to Improve Your Facebook EdgeRank, Mashable


New Facebook Features

Facebook’s ‘Page Post Targeting Enhanced’, Media Post

Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week, Tech Crunch


Other Facebook News

Most Facebook users ‘don’t mind’ paid content, Brafton.com

Facebook Users Worldwide: 3.2 Billion Likes And Comments Per Day, All Facebook

Many Fortune 500 Companies Avoid Social Media, Media Post

Facebook acquires social marketing company Threadsy, Vator News

The Internet vs. Facebook in 10 Years [infographic], Social Media Today


From Facebook Advanced

Facebook Ads: Driving Engagement, Driving Sales, Ben Fowler


Facebook Events

Facebook Marketing Intensive Workshop @ SMX East, from aimClear
October 1, 2012

From killer Facebook ads to essential organic community management tactics, this all-on intensive training will increase your confidence and ability to dominate the world’s largest social network like a true cutting-edge marketer. Seating is limited, so register now!


Facebook Success Summit 2012, from Social Media Examiner
October 2 – October 23, 2012

This online conference features the world’s top Facebook marketing experts sharing their tips for helping your business quickly implement effective Facebook marketing strategies and tactics so you can gain more exposure, build a more loyal following and grow your business. Register early and get 50% off!


Free Webinar: The Science of Facebook Marketing, HubSpot
October 4, 2012 @ 2 p.m. EST

Interaction on Facebook is a science. In this webinar, HubSpot’s social media scientist, Dan Zarrella, will discuss the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook. This webinar will cover:

  • The behavior of demographic groups on Facebook
  • The sociology of the Facebook community
  • The difference between men and women’s interactions on Facebook
  • Scientifically proven ways to get your content shared on Facebook

Sarah Pierce

Sarah Pierce is a freelance writer, editor and content strategist for print and online media. Sarah graduated from the University of Arizona with a degree in Journalism and served as Assistant Online Editor for Entrepreneur Magazine, Senior Writer for Hitched Magazine, and Senior Editor for TopClassActions.com. Sarah specializes in helping companies attract, acquire and engage audiences with highly-targeted, valuable content that drives profitable action. She has written over 300 magazine articles, online articles and blogs about a broad scope of topics, including: Marketing, SMBs, Technology, E-Commerce, Law, Manufacturing, Automotive, Health, Relationships, Food, Wine, and Spirits. Sarah has helped numerous small businesses develop and manage their digital content, helping them to achieve #1 search engine ranking through SEO.

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