Facebook Advanced AUTHOR-ity: Facebook Marketing Week in Review

Facebook statisticsA lot of interesting Facebook news came out this week, including some key Facebook statistics marketers and brands should know:

– A new study by Lab42 found that people prefer Facebook Pages to brand websites. Why? Of those who like brands on Facebook and find it a good place to interact with brands, 35% say they feel brands listen to them more on Facebook, and 75% feel more connected to the brand on Facebook. The biggest motivators for liking a brand on Facebook are: promotions/discounts (34%), free giveaways (21%), being a loyal customer (14%), brand trust (11%), and other (20%). [See Infographic for more stats and HubSpot's breakdown of how to butter-up users with Exclusive Facebook Offers below.]

– A study by Buddy Media reveals the best time of the week to post on Facebook depends on which industry you belong to. For “advertising and consulting,” weekend posts get 69% higher interaction. Thursday is the best day of the week for “clothing and fashion” brands to post, while Monday is the best for “general retail.” All industries will get 14% higher interaction by posting off-hours, between 8 p.m. and 7 a.m. ["Sorry Marketers, You're Doing Facebook Wrong," Mashable]

– 80% of social network users prefer to connect with brands through Facebook. A whopping 77% of B2C companies and 43% of B2B companies acquired customers from Facebook. ["Facebook Marketing Statistics You Need To Know," Business2Community]

– Big brands haven’t found success with Facebook commerce, but small retailers have. Profits from Facebook stores are up 38% for the 180,000 small to midsize retailers utilizing Facebook commerce, says e-commerce company Ecwid. Facebook Commerce a hit for small retailers. ["Facebook Commerce a Hit for Small Retailers," USA Today]

Facebook generates more shopping traffic to retail websites than Pinterest and Twitter combined – a whopping 86%, in fact. Facebook users also tend to stick around longer, boasting nearly 2.5 times as many page views per session as Twitter (with Pinterest in between), and spend nearly twice as much. [See Infographic]

Find even more Facebook marketing stats in our weekly roundup of the best Facebook marketing news and Facebook advertising tips of the week. Get these tips delivered every week to your inbox by signing up for our FREE Facebook Advanced Marketing Newsletter.

Want to move beyond Facebook marketing? Then head over to our sister site, Thoroughly Modern Marketing for the Top Marketing Posts of the Week.

 

Facebook Marketing News – Best of the Week

8 Most Common Mistakes Fortune 500 Brands Make With Facebook Content, Forbes

Posting effective Facebook content on a daily basis can be difficult even for the biggest of brands. The following are the eight most common mistakes to avoid in order to get the most out of your social approach. >>Read More

 

9 tips for being seen and heard through the noise of Facebook, Social Fresh

Facebook is constantly iterating so it can be tough to stay on top of trends. At least one thing remains the same, bad content remains just that, bad. The challenge is that there really is a lot of good content being posted on a regular basis. So, how do you make sure you’re seen and heard? Here are 9 tips. >>Read More

 

Facebook partnership with Datalogix helps measure offline impact of online ads, Inside Facebook

Can Facebook Really Triple Its Ad Revenue by Embracing Retargeting?, iMedia Connection

Why Facebook’s Next Big Step Will Be A Display Ad Network, Business Insider

Here’s How Facebook Punishes Clients It Doesn’t Like, Business Insider

A Very Revealing Look at Paid Facebook Ads, Search Engine Watch

Men like Facebook ads more than women: report, eConsultancy

 

Facebook Best Practices
How to Give Your Audience the 5-Star Treatment With Exclusive Offers, HubSpot

10 Marketing PR Mistakes To Avoid For Your Facebook Page, Business2Community

6 Advanced Facebook Marketing Techniques, Succeed As Your Own Boss

Six essential Facebook marketing tips for SMEs, Startup Smart

For Oreo Campaign Finale, a Twist on Collaboration, New York Times

 

New Facebook Features

Facebook Lets Users Buy Real Things for Friends, New York Times

 

Other Facebook News

Some page owners see decline in Likes as Facebook eliminates false accounts, Inside Facebook

More than 15M users connect Facebook with iOS 6, Inside Facebook

Hot New Facebook Alternative: MySpace?, Slate Magazine

 

From Facebook Advanced

3 Tips for Daily Facebook Brand Management, Joel Bornzin

Facebook Tips: How To Run a Successful Facebook Ad Campaign, Anita Loomba

 

Facebook Events

Facebook Marketing Intensive Workshop @ SMX East, from aimClear
October 1, 2012, New York City

From killer Facebook ads to essential organic community management tactics, this all-on intensive training will increase your confidence and ability to dominate the world’s largest social network like a true cutting-edge marketer. Seating is limited, so register now!

 

Facebook Success Summit 2012, from Social Media Examiner
October 2 – October 23, 2012, Online

This online conference features the world’s top Facebook marketing experts sharing their tips for helping your business quickly implement effective Facebook marketing strategies and tactics so you can gain more exposure, build a more loyal following and grow your business. Register early and get 50% off! Plus, win FREE tickets to Facebook Success Summit 2012.

 

Free Webinar: The Science of Facebook Marketing, HubSpot
October 4, 2012 @ 2 p.m. EST, Online

Interaction on Facebook is a science. In this webinar, HubSpot’s social media scientist, Dan Zarrella, will discuss the sociology of the Facebook community and the scientific way of leveraging marketing opportunities on Facebook. This webinar will cover:

  • The behavior of demographic groups on Facebook
  • The sociology of the Facebook community
  • The difference between men and women’s interactions on Facebook
  • Scientifically proven ways to get your content shared on Facebook

AllFacebook Marketing Conference, MediaBistro
December 4-5, 2012, New York City

Get an inside look at Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. Packed with case studies and real-world perspectives, AllFacebook Marketing Conference offers attendees a deep analysis of the latest Facebook tools, apps, demographics, research and advertising trends. How are brands measuring ROI in the post-IPO Facebook? Are we entering an era of consolidation in the social media ad buying world? Register Early (before September 28) and SAVE with an Early Bird Discount!

Sarah Pierce

Sarah Pierce is a freelance writer, editor and content strategist for print and online media. Sarah graduated from the University of Arizona with a degree in Journalism and served as Assistant Online Editor for Entrepreneur Magazine, Senior Writer for Hitched Magazine, and Senior Editor for TopClassActions.com. Sarah specializes in helping companies attract, acquire and engage audiences with highly-targeted, valuable content that drives profitable action. She has written over 300 magazine articles, online articles and blogs about a broad scope of topics, including: Marketing, SMBs, Technology, E-Commerce, Law, Manufacturing, Automotive, Health, Relationships, Food, Wine, and Spirits. Sarah has helped numerous small businesses develop and manage their digital content, helping them to achieve #1 search engine ranking through SEO.

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