Facebook Advanced AUTHOR-ity: Facebook Marketing Week in Review

In case you haven’t heard, Facebook just hit 1 billion users – a feat that sparked an abundance of press coverage over what, exactly, this amazing milestone means. Two great articles from Forbes took two slightly opposing views on the news, mirroring the reactions most Facebook marketers expressed, but both asked the same question: Now what?

Here are some highlights from the articles:

Facebook 1 billion users infographicFacebook’s 1 Billion Users: Why the Sky’s the Limit, by Haydn Shaughnessy

  • Keep in mind that “these are actively monthly users, not just sign-ups.”
  • “Among professionals in social media, Facebook is by far the most used platform – 85% of the 400 surveyed [by Betapond at Social Media Week], report Facebook as their primary social channel, compared with 2% for Google + and 10% for Twitter. Facebook has incredible support in the professional community.”
  • 59% said Facebook will be much more significant in 10 years than it is now.
  • Despite the mostly positive outlook for Facebook, Shaughnessy did outline the three main reasons Facebook doubters express skepticism about Facebook’s future: 1) Mobile (despite having more than 600 million mobile users – 60% of its total user base – some think Facebook is ill prepared for the mobile future; 2) The Younger Generation (Facebook’s age profile is getting older, which will push younger users into different platforms); 3) China’s Political Barriers (Facebook’s growth may be blocked if China doesn’t let it in).

Congrats, Facebook, You’ve Hit 1 Billion Users. Now What?, by Robert Hof

  • Is Facebook getting too big for its own good? “Is it enough simply to be the biggest social network? Does being the biggest… automatically make it the best?
  • Facebook doesn’t do a lot of social activities as well as others: Twitter is better for disseminating news; LinkedIn is better at professional networking; and YouTube is better at video sharing. “Facebook’s key advantage now is largely that all your friends are on Facebook too.” That’s a huge feat, but is it enough to catapult Facebook to the next level?
  • “Facebook’s ubiquity is inexorably steering it toward becoming something like the new television. Another mass medium, even if it’s a uniquely interactive mass medium… So the question now is what Facebook will do with that ubiquity. Maybe simply facilitating those connections is enough. But at this milestone moment the company itself chose to highlight, it’s worth posing some existential questions to go along with that existential ad: Why is Facebook here?

Whatever the answer to that question is, the fact remains that Facebook is here, and it doesn’t appear to be leaving any time soon. So get your creative Facebook marketing juices flowing with this week’s roundup of the best Facebook marketing and advertising tips of the week.

Get these tips delivered every week to your inbox by signing up for our FREE Facebook Advanced Marketing Newsletter.

Want to move beyond Facebook marketing? Then head over to our sister site, Thoroughly Modern Marketing for the Top Marketing Posts of the Week.


Facebook Marketing News – Best of the Week

Are Facebook Clicks Totally and Utterly Meaningless?, HubSpot

Earlier this week, Facebook’s Brad Smallwood spoke at the IAB MIXX Conference in New York… and said something pretty startling for a bunch of data-driven marketers like us.

Clicks don’t matter.

Wait, what? According to Todd Wasserman’s recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics — reach, and frequency. Let’s dive into this a little bit more, shall we?>>Read More


10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers, Business2Community

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of likes but it doesn’t mean anything because I’m not making money.” “I keep posting things but I’m not getting many views.” Few, however, look to their own efforts for answers. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.>>Read More


Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers, Business Insider

60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic], HubSpot

Facebook Lays Out All Of Its New Targeting Techniques In One Easy-To-Read Blog Post, Forbes

Does Facebook Generate Leads? Depends on How You Look at it, Business2Community

Facebook says small businesses ‘just as important’ as big brands, Inside Facebook

15 stats and insights for every Facebook marketing plan, Content Lead

Why You May Be Losing Fans, Even If You Didn’t Buy Any, Bright Cube


Facebook Best Practices

5 Ways to Improve Your Facebook News Feed Exposure, Social Media Examiner

5 Types of Images That Enhance Your Online Marketing, Business2Community

5 Steps to a Successful Facebook Contest, Open Forum

17 Survival Tips for Facebook Marketing, PostRocket

The 5 Mistakes Marketers Continue To Make On Facebook, Forbes

Oreo takes Facebook ‘Daily Twist’ campaign to Times Square for final day, Inside Facebook


New Facebook Features

Facebook lets U.S. users pay to boost visibility of postings, Reuters


Other Facebook News

Where Facebook Is Looking to Grow: COO Sheryl Sandberg, CNBC

Facebook Says Child Privacy Laws Should Not Apply to ‘Like’ Buttons, NY Times

Is Facebook badly wounded by the “fake likes” revelations?, Wall Blog


From Facebook Advanced

3 Tips for Daily Facebook Brand Management, Joel Bornzin

Facebook Tips: How To Run a Successful Facebook Ad Campaign, Anita Loomba


Facebook Events

Facebook Success Summit 2012, from Social Media Examiner
October 2 – October 23, 2012, Online

This online conference features the world’s top Facebook marketing experts sharing their tips for helping your business quickly implement effective Facebook marketing strategies and tactics so you can gain more exposure, build a more loyal following and grow your business.


AllFacebook Marketing Conference, MediaBistro
December 4-5, 2012, New York City

Get an inside look at Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. Packed with case studies and real-world perspectives, AllFacebook Marketing Conference offers attendees a deep analysis of the latest Facebook tools, apps, demographics, research and advertising trends. How are brands measuring ROI in the post-IPO Facebook? Are we entering an era of consolidation in the social media ad buying world? Register before October 12 and save!

Sarah Pierce

Sarah Pierce is a freelance writer, editor and content strategist for print and online media. Sarah graduated from the University of Arizona with a degree in Journalism and served as Assistant Online Editor for Entrepreneur Magazine, Senior Writer for Hitched Magazine, and Senior Editor for TopClassActions.com. Sarah specializes in helping companies attract, acquire and engage audiences with highly-targeted, valuable content that drives profitable action. She has written over 300 magazine articles, online articles and blogs about a broad scope of topics, including: Marketing, SMBs, Technology, E-Commerce, Law, Manufacturing, Automotive, Health, Relationships, Food, Wine, and Spirits. Sarah has helped numerous small businesses develop and manage their digital content, helping them to achieve #1 search engine ranking through SEO.

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