Facebook Advanced AUTHOR-ity: Facebook Marketing Week in Review

ANOTHER big week for social media giant, Facebook. Yesterday they launched the Facebook App Center, “a personalized dashboard that aims to improve app discovery across the web and mobile devices by sorting Facebook-connected apps by category and user ratings.” If you’re into playing games on Facebook, then you’ll be into the Facebook App Center. Obviously NOT my thang’.  AND earlier in the week they announced the launch of MOBILE Facebook ads, which some claim makes Facebook the largest mobile advertising network in the world. For a great report on the new features available to marketers, be sure to check-out Robert Hof’s article on Forbes.com.

Of much more interest to me, and another BIG Facebook development this week didn’t even name the social media giant directly, but instead came via the announcement that Buddy Media had been acquired by Salesforce.com. Buddy Media has long been considered the enterprise go-to solution for Facebook management, and with a reported $800 million price tag, analysts were buzzing about what this will mean for the future of Facebook. For more insight on this topic, be sure to take a look at our top pick from ClickZ this week, “The Facebook IPO Effect on Social Vendor Price Tags.”

I also enjoyed Josh Seifert’s editorial, if not JUST for the title alone, where he argues that Facebook ads just don’t work for brands, but engaging content DOES. Not an unfamiliar argument, but Facebook has made it ALL BUT IMPOSSIBLE for brands to get visibility for even the most engaging content WITHOUT shelling out for paid ads. Argh!

And if you’ve got a free hour on June 11th, be sure to register for the LIVE Facebook marketing webinar with Jae Baer. He’ll be discussing integrating your email campaigns with Facebook and how to best measure results.

Facebook Marketing News – Best of the Week

Facebook Launches First Mobile-Only Ads–Right in Your News Feed, Forbes

Facebook took a first step toward addressing one of the shortcomings that led to its disappointing IPO and today’s dismal stock price. Today, it introduced the ability for marketers and agencies to buy only its mobile ads, without having to buy desktop ads at the same time. >>Read More

Facebook sharpens mobile advertising, Reuters

The Facebook IPO Effect on Social Vendor Price Tags, CLickZ

Salesforce Buys Buddy Media To Ride Social Media Marketing Wave, Forbes

Facebook launches App Center with 600+ apps; new charts and categories improve discovery, InsideFacebook

4 Unique Ways to Use Facebook for Your Business, Social Media Examiner

Op-Ed: Let’s Stop Pretending Facebook Ads Benefit Users, Mediabistro

New Facebook Mobile Payments Process Reduces Users’ Path To Two Steps From Up To Seven, AllFacebook

4 Out of 5 Facebook Users Have Never Been Influenced by Ads or Comments, marketingpilgrim.com


Other Facebook News

Facebook ads are effective, says new study, CNET

Social shares on Facebook and Twitter closely correlate with how a site ranks in Google searches, according to a new study by Searchmetrics, econsultancy.com

Some Facebook Page Administrators Seeing Redesigned Start Screen For Ad Manager, AllFacebook

Facebook Launches App Center for Android, iPhone, Mashable

Salesforce Buddies Up to Facebook, Wall Street Journal

Facebook Adds Privacy, Security Controls for Page Administrators, eweek.com

Welcome Home, Developers: Facebook Launches App Center, allthingsd.com


Facebook Webinar

Facebook vs. Email: How To Connect Two Powerful Channels, June 11th, 2012, Monday, at 2:00 PM Eastern


Facebook Conference

Advanced Facebook Advertising Online Conference, June 19-July 13, 2012

FacebookAdvanced.com is a PROUD media sponsor for the SocialFresh.com Advanced Facebook Advertising Online Conference. They have pulled together 22 of the top Facebook marketers and companies in the world, to help you UNDERSTAND Facebook ads better than anyone else out there. Registration required.


Lisa Peyton

Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as executive editor at ThoroughlyModernMarketing.com and FacebookAdvanced.com. Lisa is an avid blogger and regularly contributes content to Social Media Examiner and Social Fresh. Her hands-on experience includes implementing successful digital strategies for Toyota, Integra Telecom, Intel, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards.

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